From the high-tech, information-laden sight of The Terminator to Ironman's augmented view of the world from inside his suit, digital information overlaid on the real world is a long-established trope in the world of science fiction. We don't need to wait for movies or video games to give us an augmented view of reality anymore--modern computing hardware is more than capable of replicating the high-tech worlds of fiction.
We build AR/VR-enabled solutions for a better customer experience.
How can businesses use augmented reality?
Here are some other ways that companies might use augmented reality.
AR apps that allow technicians and users to communicate with experts in real-time have been on the rise. In some cases these apps allow tech support to highlight objects in the user's field of view so they can assist in repair without ever having to leave their seats. AR headsets connect to the Internet of Things (IoT) sensors and other diagnostic information to help technicians assess repair needs more quickly and reduce downtime.
Training and education:
The educational applications of AR are well known, and they can be experienced by users with hardware as simple as a smartphone. Seeing 3D representations of objects, zooming in and getting an exploded view, and seeing complex machines working from the inside are all ways in which AR can be used in the educational realm.
Whether building a house or designing a new car, AR can be used to aid in the modeling and design process. Apps exist that can import and display CAD files in real space, see 3D models of houses, and more.
New employees often need time to learn how systems work, but they don't necessarily need to do it in the real world. AR training apps are already being used by companies like Walmart, Verizon, Honeywell, and Chipotle. By giving employees access to virtual training, they're allowed to make mistakes in a virtual environment without real-world consequences.
Keeping customers in a store: AR apps can help keep customers around. Businesses have been finding ways to make money off of AR since Pokemon Go came out in 2016: People may not be at your store to shop, but games can keep them hanging around, which could lead to a sale. Cosmetics company Sephora has been at the cutting edge of customer-focused AR as well: It has a mobile app for virtually trying on makeup and in-store AR kiosks that keep people shopping.
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